Hi! I’m Devan Danielle.
The brand educator, strategist, and Brené Brown obsessed creative visionary behind the business.
Your brand boils down to four main parts:
1. What you do
2. How you do it
3. Who you do it for
4. Why you do it
Which transforms into, what I like to call, your golden circle one sentence — aka your elevator pitch. (Thank you Simon Sinek!)
So what am I here to help you do?
I teach creatives how to simplify and solidify their brand so they can book consistent clients and live the life they dream of.
WHAT I DO
educate and strategize how to simplify purpose-driven brands so they can become profitable
designers and creative business owners who have a lot of ideas but struggle to find focus
HOW I DO IT
1. online brand classes
2. custom, one-on-one brand and business strategy sessions
WHY I DO IT
You're a dreamer stuck in a job that feels more like a prison.
You were running your dream business and living your dream life until those dreams changed.
You know what your version of success looks like but cannot, for the life of you, figure how to get there.
If there’s one thing I do know about you, it's that you’re looking for purpose. You want to serve others in a way that adds value and meaning to their life, and yours.
HOW MY BUSINESS FOUND ME
I've always had a type-a personality. I did it right growing up.
Perfect student. Varsity Cheerleader. Graduated Sum Cum Ladde. Freelanced, worked, and interned. Accepted a salaried job with a 401k after college.
I followed the proper path set out by society and figured happiness would meet me at finish line.
Instead, I fell flat on my face... hard.
Unhappiness, anxiety, and emptiness met me at the finish line instead.
I couldn't shake the feeling that there had to be more to life than the grey, fuzzy cube walls I was staring at day after day in my corporate job.
I leaned on friends, family, church, astrology, tarot cards, self help books, TED Talks (Brené Brown seriously changed my life), online classes, coaches, anything and everything I could get my hands on that might give me a little hope and a little direction.
I wanted to know what my life’s purpose was, and I wanted to fulfill it now.
Finally, I decided it was time to make my move — any move.
After two years of soul searching, I quit my "safe" full-time job, picked up a part-time gig (that I actually enjoyed) to pay the bills, and started my own business doing the one thing I knew and loved: freelance design.
During the two years that followed, my graphic design studio transitioned into a branding design business which turned into a brand coaching business which, finally, lead me to my purpose: brand education and strategy for creatives.
Those messy years not only lead me to my dream business, they also introduced me to my adventurous husband and some of my most supportive friends.
I believe your messy moments of uncertainty can lead you toward your best business and dream life if you're willing to put in the work. Think of where you could be a year from now if you decided to start today.
Ready to do some brand work?
Dive in where you are, and I'll meet you there!
for DESIGNERS + CREATIVES
brand love letters filled with tips, action steps, and encouragement to help you and your business
For New BUSINESS OWNERS
solidify your brand from the start and grow into a purposeful and profitable business
For veteran businessES (1+ year)
one-on-one support to simplify your brand and create strategies to help you do less and live more
we live and work by around here
it starts with
to what matters most
in work and life
impact lives and