I'm a little resistant to change when it doesn't absolutely need to happen. I like to wait for a sign and know without a doubt that it's the right next move.
So months ago my husband started hinting that it was time to replace my car.
Then he slowly introduced the idea of test driving different vehicles.
Then the next thing you know, we were popping into a different car dealership each weekend. (He's a sly one, that smart husband of mine...)
So, how does our car search relate to branding?