- How to combine your website design and branding
- Sharing your business 'why' throughout your website
- Creating your specific niche
- The right time to invest in serious business branding
- Attracting new clients and visitors through your website's call to action
QUOTES FROM KALI:
"I feel like your brand changes and your business changes a little bit over time so you have to update your website to reflect that too.'"
"Nobody is great at everything. It's okay to hire it out. Find a tiny bit of money and that money will come back to you, I promise."
"Niching is so important. People are so afraid to do it because they think that it's going to put them in a box, but really it's just going to open up your whole world. "
QUOTES FROM DEVAN:
"Your brand is always evolving . . . it's ever changing. It makes total sense that your website would be ever changing too."
"The 'why' is normally the piece that evokes the most emotion from clients."
"Make sure that you're using your website as a platform to guide people through, like a road map, to get them where you want them to be."
MORE FROM KALI:
MORE FROM DEVAN:
ABOUT KALI EDWARDS
Kali is a bike-riding city dweller with a serious passion for bold, unique design. She studied Fine Arts in college and was always drawn to graphic design. Kali spent several years as an agency graphic designer and art director, but knew she wanted to help other creative minds define their businesses through design.