TOPICS COVERED:
- The importance of knowing your why
- Defining a marketing plan that doesn't feel sleazy
- Setting business goals based on your why
- Developing a routine and finding your zone
QUOTES FROM MAGGIE:
"Marketing is really this overall component for how your business is being perceived, how you are sharing your story with your target customer, and even defining who your target customer is."
"When you are a small business owner and you’re having to wear all of these hats, it’s about finding that balance of what can you do that gives you the most bang for your buck."
"It’s much more impactful to take the time to figure out what it is that's not only what you need as a business owner, but what you as your business needs."
QUOTES FROM DEVAN:
"It’s really about just putting yourself in the places you need to be to talk to your ideal clients."
"What does my version of success look like, where are my people, and how do they want to hear from me?"
"The number one thing that’s going to get you the most success is showing up consistently because that’s what is going to build trust with people."
RESOURCES MENTIONED
- Simon Sinek's TED Talk
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
- The Creative Habit: Learn It and Use It for Life Paperback by Twyla Tharp
- Many Moons Book
MORE FROM MAGGIE:
MORE FROM DEVAN:
- Sign up for weekly Brand Love Letters
- Follow Devan on Instagram
ABOUT MAGGIE GENTRY
Maggie Gentry provides thought partnership & marketing strategy for creative entrepreneurs who value genuine connections and intentional growth. Creator of the Own Your Why program, she loves working with small business owners to unearth the story that is already there and waiting to be shared. You can find her living and loving life in Austin, TX, where she loves going to yoga, taking early morning walks around Town Lake, and eating all the chips & queso.
