- Why you should throw out your “ideal client profile”
- Choosing a niche for your business is a good move
- Creating a pattern of familiarity for your clients/customers
QUOTES FROM NESHA:
"So many more ideas come to you when you pick a niche and stick to it than if you try to be all things to everyone."
"You don’t have to choose your niche based on the people you serve. It could be the services that you offer."
"It is all about bringing in that pattern of familiarity with your customers that you make things as easy as possible for them."
QUOTES FROM DEVAN:
"When you’re trying to serve everyone, you’re serving no one."
"When you niche in, it helps you become known for something. It helps you become an expert in that field or that thing, which then naturally is going to bring in more people to you."
"It’s about connecting, even just with that one person. That’s the goal. To actually connect and make a difference in one person’s life."
MORE FROM NESHA:
MORE FROM DEVAN:
MORE FROM NESHA + DEVAN
We're teaming up to talk about how to define your niche in a pitch-free webinar! Want in? Sign up to get all of the details!
ABOUT NESHA WOOLERY
Nesha teaches freelance brand & web designers how to start, grow and streamline their businesses. Head this way to sign up for her free course: The Designers Guide To Project Management!