"I would love to have business besties, but I don't have anything to collaborate on right now."

This message showed up in my inbox one day and got me thinking...

Is there a preconceived notion in our online business world that the only reason we need business besties is to collaborate on stuff?

Business besties serve such a greater purpose than a one time collaboration.

Yes, collaboration is one of the many benefits of having a business bestie, but it is so not the only reason. 

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