I’m coming at you with 90 branding tips (and some fun facts) that we’ve covered in the past eight days of my #22DaysOfBranding periscopes. There is over eight plus hours of video content, you guys! Thank you so much to everyone who’s already joined in and helped make #22DaysOfBranding a success so far. It seriously blows my mind just how much we’ve covered in the first eight videos! If you haven’t joined in yet, don’t worry, there is still plenty of time to get in on the fun.
Do you ever look around at some of the successful girl bosses online and wonder how in the world they became so boss? Ever find yourself lost in the comparison game and wondering if you'll ever be able to measure up? Do you get overwhelmed looking at where you are now compared to where you want to be?
You are not alone.
Do you struggle to find your ideal clients and grow your community? How about defining what makes you different from everyone else within your niche? Or how about deciding what you should be spending time on within your business? This is why knowing and owning your brand vision can be extremely impactful.
We all have our moments. Those moments of self doubt and overwhelm. Those moments of "What the heck am I doing?" and "Why in the world did I think I could do this again?" That's where your business besties swoop in and save the day. They halt your oncoming breakdown with some loving words of encouragement or make you laugh with a few dumb jokes. They tell you to pull yourself together or suggest you mix a strong drink.
We've all heard this saying before: community over competition. Well today I'm changing it to collaboration over competition. Collaborations can be amazing for so many reasons, but they can also be scary, risky, and confusing. My goal is to get you feeling more comfortable with collaborations. I'll cover the topics you need to discuss from the get-go in order to avoid conflict and create a space for an effective collaboration.
As business owners, we've all faced blocks throughout our entrepreneurial journey. Some struggles might hit us harder than others, but we've all been hit by them at some point. I'm sure you know that feeling of panic, overwhelm, and "what am I doing!?" all too well.
Your website is your digital storefront. If you happened to pass by, would you walk in and want to look around more?
I co-hosted a twitter chat all about branding with Kayla Hollatz. We wanted to take the twitter chat a step further and host a little Brand Love Fest. Fifteen #createlounge members volunteered to have their website's reviewed, and loved on, by us.
After checking out a few amazing websites, we started noticing some overlap in our advice and praise! Here are twelve solid tips to whip your website into shape and ensure your brand story is shining through.
1. Get Insanely Intentional with Your Tagline
Within a few seconds of landing on your homepage, I want to know who you are, what you do, who you help, and how you help them. I like to call this your one sentence. Catchy titles and fancy names are great, but at the end of the day, your new readers and potential clients need a clear statement describing the purpose of your website.
Start by simply filling in the blanks: I help _____________ to _____________ through _____________.
For example, my one sentence is: I help creative business owners and bloggers build minimal, meaningful brands through defining their Three V's: vision, voice, and visuals.
2. Clear + Concise Navigation
Make sure your navigation is crystal clear. Don't get too fancy with your link names. Simple About, Contact, and Hire Me links work just fine. Save your creative copy for the actual page content!
Add a hover style and selected style to your navigation links. You can do this by changing the link color, adding an underline, or changing the font style. The Delightful Style does an excellent job of this by having grey links that change to pink when hovered and black when selected. Caitlin Powell's navigation links are underlined when selected so you always know what page you're on.
3. Know Your Ideal Pathway
According to Nielsen Norman Group, "users often leave web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer." Determine the ideal pathway you want viewers to take through your website. It should be clear on each page where you want your viewer to go next.
For example: If someone reads your about page and scrolls all the way to the bottom, you should have an actionable link or button directing them to sign up for your newsletter or go to your blog.
4. First Reaction is Everything
On average, a viewer's page visit lasts less than one minute (Nielsen Norman Group), so first reaction is everything. People will decided in a split second whether they want to stay on your site and learn more about you or leave. This is where your brand's visuals come in. Your overall design aesthetic is crucial to the viewer's first reaction of your website.
One way to work on your visuals and determine your design aesthetic—if you can't hire a designer right away—is to create a moodboard for your brand. For exact steps to create your own moodboard, check out my last post.
5. Consistency is Key
Are you getting sick of me saying this yet!? If you've interacted with my brand before I'm sure you've heard me say this a few times. Whether you're trying to grow your community through social media or bring more clients in through your digital storefront (your website), it all comes back to one thing: consistency. Having a consistent logo, color scheme, and message is crucial to having a recognizable, memorable brand.
Marissa, of Ampersand Creative, does an excellent job of keeping her brand colors consistent. Even the smallest details, like the color of her dress in her about page photo, matches the pink tones of her overall brand.
6. Pay Attention to What's Displayed Above the Fold
Above the fold refers to everything on the upper half of your screen before your viewer has to scroll down. Make sure your logo and tagline are above the fold. Also, make sure you have enough engaging content included above the fold to intrigue your reader to keep scrolling and learn more.
7. White Space is a Good Thing
Repeat this with me! "White space is a good thing." "White space is a good thing."
Do not be afraid of a little empty space. Do not try to fill up your entire page with links, photos, buttons, and more. White space helps your overall design aesthetic by making you look more professional. Some breathing room also helps your viewer focus in on the most important information on each page.
Fran, from Freeborboleta, does an excellent job leaving some extra white space on her homepage!
8. Show us Your Pretty Face
At the end of the day we're all just people who want to work with other people. By showing us your face, we can already connect and relate to you that much quicker. A bigger, fun photo that matches your design aesthetic, voice, and personality is the way to go!
9. Custom Photography Makes You Stand Out
There are some amazing free stock photography sites out there, but displaying custom photos on your website is one of the best ways to stand out. Using your own photos adds to that overall first impression and allows your viewer to see a little bit more of your personality right away.
If you do use stock photography, add your own spin to the images! Overlay a transparent color that matches your brand, crop the photo to fit your website better, or add custom text. (A little legal side note for you: Make sure you check the photo rights before you make any edits.)
10. Add in a Dash of Personality
Remember, people want to work with people so make sure you're humanizing your brand. Embrace who you are and what you like. Then allow that to shine through in your website's design and copy.
If you're outgoing and colorful in everyday life, then make sure your website has pops of colors with fun content on each page. If you're an adventurer who loves spending time outdoors, maybe you should opt for a more neutral toned website design with minimal content and big, beautiful visuals.
11. Use Branded Blog Post Images
Make sure your blog post images are consistent with your brand's colors and typefaces. This is not only super important for your website, but also for your social media. When you share photos on Pinterest, Instagram, or Twitter you want people to recognize your brand instantaneously. Using branded blog post images is the perfect way to make this happen.
12. There is a Proper Time and Place for Ads
I will admit I am bias when it comes to having ads on your website. I am not for them. However, if you do have advertisements on your website, follow these general guidelines:
- Do not put ads on your homepage. You want people to stay on your website! Do not encourage them to leave right away by placing ads for them to click on.
- Design the ads yourself. Use consistent colors and fonts that match your brand.
- Add a 'Resources' page to your website. That way you can house all of your ads and affiliate links in one place.
BONUS: Brand Love Fest Pre-Recorded Webinar
If you want to see and hear all of our tips and tricks first hand, here's the full webinar replay!
What is one tip from this list you can implement today to whip your website into shape and tell your brand story better?
Moodboards, vision boards, inspiration boards... You've probably heard at least one of these terms being tossed around when it comes to establishing your brand's visuals, but what do they really mean? What is a moodboard, why do you need one, and how do you even go about creating one? I am a big believer in using moodboards to help you discover your aesthetic and establish your brand direction so we are going to cover each one of those questions today.
WHAT IS A MOODBOARD?
The Oxford Dictionary does a pretty spot-on job defining what a moodboard is:
A moodboard does just what it says: it sets the mood for your brand. A solid moodboard will included photos, colors, typography, textures, and patterns. All of these details will help you get a better sense of the direction you want to go in when it comes to your brand's design.
WHY DO I NEED A MOODBOARD?
Getting your moodboard right is crucial to the outcome of your brand's visuals. If you don't like the moodboard, you probably won't like the designs that come after the moodboard either. Once you create a moodboard you love, you can dive in and figure out what specific elements of that moodboard draw you in.
For example: Are the typefaces you included serif or sans serif? Are the colors bright and flashy or muted and calm? Do the photos have plenty of negative space or are they packed full with colors and patterns?
Keep in mind: The idea is not to copy design elements right from your moodboard. The goal is to figure out what design aesthetic you are most attracted to and use that as inspiration for creating your own visuals.
Moodboards are also the perfect way to ensure that you and your designer are on the same page about where your brand is headed visually. It is a simpler, less time consuming way to define your brand's visual direction before your designer spends several hours coming up with multiple variations of logos, color schemes, and typography. With a solid moodboard in place, your designer can present you with a higher quality, more detailed design direction that she already knows you'll love.
HOW DO I CREATE A MOODBOARD?
Step 1: Collect.
Pinterest is a great place to start but should not be your end all, be all. Create a board dedicated to pinning photos, fonts, patterns, textures, and colors you like. Then go a step further and print off images, tear designs out of magazines, get paint chip samples, and collect materials you like.
Step 2: Compile.
Hang everything on a wall or compile everything into a great big document on your computer. Don't worry too much about how you organize everything at this point. Just get everything into one place.
Step 3: Eliminate.
Look at everything you've collected and start eliminating. Notice similar photos, repeat colors, and matching font styles. Pick out one or two of your favorites from these similar photos, colors, textures, and fonts. Keep your favorites, and remove the rest.
Analyze what you have left and then eliminate one more time. Remove anything that doesn't belong. For example, this could mean deleting photos, patterns, and textures with color schemes that don't match your newly found aesthetic.
Step 4: Organize.
Take your final images, whether they're on the computer or hanging on your wall, and organize them. Start moving your images around. Place paint chips or color blocks next to a photo with a similar color scheme. Put a texture next to a flat color block. Keep moving and organizing the images until you find an overall image you like.
HOW DO I USE MY NEW MOODBOARD?
Use this final moodboard to inspire your brand's visuals. Once your moodboard is complete, you should have a very clear direction on where your visuals are heading. Your colors should be crystal clear, the style of font you're using should be apparent, and your overall aesthetic should shine through. Trust your gut with this one. If something feels a little off, go back to the elimination process and find what doesn't belong or pull photos back in from your reject pile. Keep playing and organizing until you feel that aha moment.
Do you have a moodboard for your brand yet? Why or why not? Let's talk about it in the comment section.
Building a successful brand, whether you’re a blogger or a business owner, really comes down to one thing: consistency. You’ve heard me talk about consistency before in my blog posts and newsletters, but I’m going to keep saying it because that’s how important it is! You can’t build a thriving community or get brand recognition without consistently putting yourself out there. One of the best ways to show up consistently is through social media. (I hear your groans and feel your fight or flight kicking in already. Stick around! It's simpler than you think.)
THE STRUGGLE IS REAL
Showing up everyday on social media is tough for so many reasons. Here are some of the biggest struggles I’ve heard—and have faced myself—when it comes to posting consistently on social media:
- I don’t have time!
- I don’t have the energy.
- I don’t even know where to start.
- I don't know what to post.
- Just thinking about it stresses me out. So I avoid it.
- I need to be working, not sitting on twitter all day.
- Social media is a creativity crusher.
- Did I mention I don't have time!?
THE SOLUTION IS WORTH IT
Let me start by saying, I hear you! I’ve been there. Heck, I was there up until three months ago when I finally shaped up my social media act. Since then, some pretty amazing things have happened:
- My twitter following has been growing by 100+ followers every month. And I’m talking engaged followers, not just silent numbers.
- My Instagram following has been steadily increasing. If you're a numbers person, the stats show I gained 62 new followers in the past week. Again, I have some amazing followers here who are joining in the conversation and commenting.
- I gained nearly 40 followers on Pinterest within two weeks and was invited to two group boards without even having to ask! Also, my average monthly views have gone up by 79% and my monthly average engagement has gone up by 75% within the last two weeks.
Why am I telling you all of this? To prove that showing up consistently on social media will increase your following, add engaged members to your community, and spread your brand presence like wild fire!
How am I using social media and stress-free in the same sentence? I combined a bunch of resources with a lot of trial and error and found out what works best for me. There are a million and one articles (maybe more, who knows!?) out there telling you how to create an effective social media strategy, how to be found on social media, how to get X amount of followers in X amount of days.
I just want to show you the simple, stress-free social media strategy I’ve been using for the past few months to consistently grow my brand. My hope is that you can take the plan I've created, apply it to your own social media strategy, and finally stop stressing about social media!
LET'S BREAK IT DOWN NOW.
For starters, I break it down into monthly and weekly tasks. I spend an hour at the end of each month (or the first day of the month if I’m slacking) to put a game plan together. Then I spend two to three hours every Monday morning prepping my social media for the week.
AT THE BEGINNING OF EACH MONTH:
Step 1 - Print off a blank calendar for the month or find one you can edit right on your computer. I personally like to write mine out pencil + paper style so I can scribble and doodle ideas. Here's a minimal, hand lettered calendar created by Alexa Zurcher:
Step 2 - Determine a theme for each week of the month that fits within your niche. So for me, it will always come back to branding. I post blog articles bi-weekly right now, so I also make sure the theme fits with my blog post topic.
For example: I knew I wanted to create this post about enhancing your brand by being consistent on social media. So every article I’ve shared this week in some way, shape, or form has to do with social media.
Step 3 - Start brainstorming ideas to post within your chosen theme for each week. Think back to conversations you've had with fellow bloggers and business owners, advice you've heard in podcasts, and helpful tips you've read in blog posts. Bookmark articles, jot down quotes, and scribble ideas as you think of them. All of these ideas will take form once you dive in later to schedule your weekly posts.
For Example: I wrote down "discipline over motivation" on my monthly calendar after thinking back to a periscope Mariah Coz did and an episode from the Being Boss Podcast. Then, when I was planning out my social media posts for the week, I created this Instagram post.
AT THE BEGINNING OF EACH WEEK:
Step 1 - Research articles that fit within your chosen theme for the week. I use my handy new Pinterest boards to find articles on business, branding, blogging, and social media. I also have my go to blogs, like Chloe Social for in depth, informative posts on social media and Kayla Hollatz for actionable tips on growing an engaged community.
Step 2 - Schedule all of the articles you found for the week. Be sure you also schedule in your own blog posts, announcements, products / services, and newsletter sign up. I personally use Buffer to schedule social media. I love their simple user interface and minimal design. (No affiliate links here. Just true love.)
Step 3 - Engage! Throw in some live tweets, attend a twitter chat or two throughout the week, reach out to followers and see how they're doing. Comment, favorite, share, and like other people’s tweets, IG photos, and pins. It's the easiest way to start a conversation and build a closer relationship with someone in your community.
Hold up! Wait a minute! Let me put my two sense in it. What about the specifics!? The who, what, where, when, and how of scheduling social media? Don't worry, I have you covered there too.
WHO. WHAT. WHERE. WHEN. HOW.
WHO SHOULD I POST TO?
Your ideal client or reader. Figure out who she or he is, what they like, where they hang out, what they’re struggling with, and how you can help them. Then write every single post like you’re talking directly to that one person.
WHAT SHOULD I POST?
- helpful, relevant articles from fellow bloggers and business owners
- your own products, services, collaborations, and blog posts
- motivational quotes from fellow bosses or your mentors
- personal posts (Like your love for ice cream winning over your will to have abs. Yes, I’ve actually posted about this before.)
- shoutouts to people you meet along the way for being awesome
- questions you have to learn more about your community
- create and use boards within your niche (Yes, this means you might have to change that unrelated recipe board you have to secret. Unless you're a food blogger... Then publicly pin away!)
- repin articles from fellow bloggers and entrepreneur's in your community
- pin and repin images from your own website and boards
- share pins from group boards within in your niche (Who knows, maybe they'll ask you to join in!)
- motivational quotes (Grit & Virtue has a gorgeous system for doing this.)
- your dreams, beliefs, and vision (Hey Sweet Pea shares tons of theirs.)
- behind the scenes (Bri Land shares her wood products as she builds them.)
- sneak peeks (Rowan Made shares tons of new, and old, design work.)
- your office space (People want to see where you work, like Elle & Company.)
- helpful tips (Kory Woodard shares tips every Tuesday.)
- stories that your people can relate to (This post about my entreprenueral journey has the highest engagement out of all my photos.)
Hint: The captions are just as important as the photos you take on Instagram. This is, by far, the most time consuming social media platform for me. However, if you plan out your week in advance and stick with an editing process, you will get quicker at it over time. It used to take me almost an hour to post one photo. Now it takes me less than twenty minutes to edit, crop, comment, and share.
WHERE SHOULD I POST?
If you're not sure which social media platforms you should be spending your time and energy on, I would suggest three things:
- Don't try to be everywhere all at once. Master one or two platforms before moving to another one. (For example: I started with Twitter, moved to Instagram, and then finally to Pinterest.)
- Find out where your dream clients or readers hang out and be there.
- Read this article from Chloe Social. It's all about deciding which social media platforms you should be on.
WHEN SHOULD I POST?
Everyone will tell you different "best times" to post, because everyone's audience is unique. The only way to figure out the best times to post for you is to look at your own analytics. The stats don't lie.
Connect your Twitter account to Tweriod. (Chloe Social introduced me to this amazing tool. Have I mentioned how amazing she is at providing in depth social media help yet?) Tweriod give you hourly graphs showing you the best times to post on weekdays and weekends based on your audiences past interactions with your tweets.
So based on my most recent Tweriod analysis, the best times for me to post during the week are 10am, 12pm - 1pm, 4pm, and 6pm.
Saturday is the day of pinning. Every social media expert will tell you to post on Saturday mornings and nights. I have the highest number of pins scheduled to go out Saturday mornings between 8am - 11am. If I have time Saturday morning, I will also be pinning live. Early mornings and later nights during the week are also good for early bird inspiration seekers and night owl insomniacs too.
My latest stats show that my people hang out on Instagram Tuesdays at 10pm, Wednesdays at 11am and 7pm, Thursdays at 2pm, Fridays at 1pm and 3pm, and Saturdays at 5pm.
Again, everyone's best posting times are different! Use the tools to help you find out when you should be posting on social media. Then stick to it and check back every month or so to see if there are any changes.
HOW MANY TIMES A DAY SHOULD I POST?
Shoot for three to five times per day during the week and at least one or two times on the weekend. A great place to start is with this handy Social Media Schedule for Small Businesses from Nesha Designs. I started implementing this schedule a few months ago and have modified it a bit now by adding in more posts everyday. Just make sure you're sticking to the 70 / 30 sharing rule here! (Share 70% of other people's work for every 30% you share your own work.)
Pin at least five times per day. The Nectar Collective's advice is to schedule 100 pins per week. (It's actually a lot easier to do than you'd think!)
Shoot for posting at least once per day. Personally, I’m not to the point where I share daily yet. Right now, I attempt to post at least five times per week. I'm a believer in quality over quantity, especially when it comes to Instagram, the queen of visuals. With that said, the more consistently you post, the more followers and engagement you will see.
WHEW. YOU MADE IT! LET'S RECAP.
Are you overwhelmed or stressed out yet? If so, take a deep breath. The more you practice posting consistently on social media, the more routine it gets and the faster it goes. I also created a simple guide recapping everything we talked about today, which you can download below.
Start by blocking off an hour at the end of every month to plan out your next month’s weekly themes. Then block off two to three hours every Sunday or Monday to find, plan, and schedule your Twitter (and Facebook, if you use it) posts for the week. Also use this time to plan, photograph, edit, and caption your Instagram posts. Lastly, block off an hour to schedule 100 pins, have a Pining Party while you veg out on Netflix, or pin as you go throughout the week!
That’s roughly three hours per week or two (eight hour) days per month dedicated to growing your brand through social media. This is time you're spending actively marketing, attracting your dream clients, and growing a thriving community. You know all of that time you spend just scrolling through social media feeds? (Guilty. I know, we all do it.) Start using that time to work on your own social media strategy!
What are your best tips for having a simple, stress-free social media strategy to consistently grow your brand?
As solopreneurs, we wear multiple hats everyday to keep our businesses going. It's tough keeping up with client work, emails, meetings, blog posts, newsletters, social media, and finances on a daily basis. Now imagine doing all of that while also being on a relaxing, adventurous vacation... Hah, yeah right!
I am all about that work life blend, but in this case, I needed less work to make time for more play. Taylor and I are headed out on a three week road trip this month. It's something we've been planning since last November. (Okay, he did most of the planning... Fine, all of it.) The only planning I did was for my business. The goal: minimize the amount of work I would be doing on our road trip.
Lets get to it! Here's the golden list of everything I did to prepare my business for nearly a month of travel.
Creating a Travel Binder before your trip is the perfect way to keep all of your paperwork in one place. You can include itineraries and maps, addresses of family and friends you want to send postcards to, journal pages to track your travels, printed e-books you've been meaning to read, photo inspiration you've collected for the trip, and blank paper to write and doodle ideas on. Whatever you choose to include, it will all be in one easily accessible spot. Plus, if you're anything like me—ehem, crazy bag lady—you can't over pack bags full of work that you will never actually get to! If you can't fit it in the binder, it's not coming on the road trip. Simple as that.
Here's what's in my travel binder:
- Blank paper to track any fun stops I might want to share on my blog recap
- About, Branding Breakdown, Process, Services, and Hire me outlines for my website + blank paper to turn those outlines into actual copy
- Get Organized e-book by Simply Savvy (aka Life by Bri)
- Thriving on Instagram worksheets by Hey Sweet Pea
- A few printed pages of photos I love to inspire some of my photos for Instagram
- Build a Profitable Blog email sequence by Mariah Coz (aka Femtrepreneur)
- 7 Ways Designers Become (& Brand Themselves As) Creative Experts e-book by Braid Creative
- Passive Income e-books by Sarah Morgan (aka xo Sarah) and Mariah Coz (aka Femtrepreneur)
- A list of Design + Adventure Tribe member's who opted in to receive fun travel goodies from me along the way
You never know when or how much wifi and cell service you'll have on a road trip, especially if you'll be weaving in and out of the mountains out west like us. For this reason, I recommend you schedule most of your social media ahead of time. I have a whole separate blog post coming your way in September discussing the formula I use to schedule my social media posts. For now, the main thing you will need is a social media scheduling tool. There are tons of tools to choose from, but I use and highly recommend Buffer.
Since I am scheduling out three weeks worth of social media, unlike my typical one week, I filled up my que pretty quickly. When my que was full, I went ahead and upgraded to Buffer's Awesome plan for $10 a month. Now I have an unlimited que, can schedule different posting times each day, and can take advantage of pinning to Pinterest as well as posting to Twitter and Facebook.
Along with finding a scheduling platform, you will want to set a good chunk of time aside to plan out your posts. Whether you take one day to do it all or dedicate an hour to it each day, you will need time to really dig in and find the most valuable content. Only share content that fits your brand and will benefit your community! Don't forget to share links to your own work as well, like past blog posts and your newsletter signup.
I woke up an hour earlier each day for a week to sip coffee and dig for great content. I added new articles in new tabs each day. Then, I scheduled all of my posts at one time. I did this to make sure I didn't have any overlapping content or sharing two very similar articles in the same day. You don't even want to know how many tabs I had open at one time during this process. (Okay. I'll tell you, 45.) Don't follow my lead on this one. I don't know how Safari never crashed on me! Keep track of the article links in a simple Text Edit document or on Evernote until you get them scheduled.
I've always dreamed about traveling full-time and taking my business on the road with me. However, when I would day dream about this trip—which was pretty much on a daily basis—I imagined hiking through the mountains with Taylor, sitting around the camp fire roasting marshmallows, looking up at the stars, feeling the sand between my toes, swimming in the ocean, soaking up the sun, sipping cocktails on an outdoor patio, and enjoying ice cream dates. None of these day dreams involved me hopping on client calls at dinner or brining my Mac to the beach. So I decided I would not be booking any branding design clients while we were traveling.
Taking on clients or blocking off your calendar for an extended period of time is something you will have to decide. Take some time to imagine your trip. Do you see time for coffee shop meetings and late night work sessions? Where are you going? How long are you traveling for? Are you going to be on a cruise ship, at a hotel in the city, or in the middle of the woods? Who are you traveling with? Will you need to be in constant contact with your client or do you just need to meet with them one time during the duration of your trip? Ask yourself some of these questions, and I think you will find your answer pretty quickly.
If you know you're going to be gone for an extended period of time when you start a collaboration, let the other person know! This way you both can set a schedule accordingly. Let them know you will try your best to stay in touch while you're on the move or ask if you can move the collab up or push it back.
I am currently involved in four collaborations. All of them are happening right around the time I will be gone. The first collab we simply pushed back a couple months because we were both traveling. The second collab involves doing some research and recording a webinar. We decided to do some research on our own for the three weeks I will be gone and reconnect when I'm back to record the webinar. The third collab is with two creative entrepreneurs for a contest. In this scenario, we gave the winner some fun homework to complete while I am traveling and planned a meeting when I'm back. The fourth scenario is a group collab. In this case, there are so many people involved that the date cannot be moved. I talked to the organizer and am making sure she has all of the items needed from me before I leave.
Each collaboration will be affected differently depending on the type of collab and how many people are involved. Just be open and honest with your collab partners. Once you share your travel plans with them, chances are they will be excited for you and do everything they can to work around your schedule!
BLOG + NEWSLETTER
The way I see it, you have four options for your blog and newsletter while you travel.
- Option 1 // Create + schedule content out ahead of time.
- Option 2 // Announce that you're taking a brief break.
- Option 3 // Organize guest bloggers to cover for you.
- Option 4 // Blog while you travel.
You can choose one of these options or mix and match depending on your specific travel plans. I personally ruled out Option 2 and 3 since I just started blogging five months ago and am currently only posting bi-weekly. If you post to your blog daily, then lining up guest bloggers to fill in might be the way to go. For me, creating content and scheduling my blog post and newsletter in advance makes the most sense. If you are planning on creating blog posts and newsletters while you travel, just make sure you set aside time for this. It always takes a little longer than you think it will so have your blog post ideas and outlines prepped and ready to go ahead of time.
FREE TO-DO LIST TEMPLATE
While prepping for our road trip, I created several to-do lists for myself and my business (which were scattered all around the house). These to-do lists combined things like purchase floppy hat, schedule social media, pack throw blanket, find photos for travel binder... It was a mess and completely stressed me out. So, I created a master to-do list template designed specifically for the traveling entrepreneur trying to prep both her business and life.
Note: I am not a sponsor or affiliate of any businesses or products listed in this post. I simply use their services or products because I believe in their brand.
Share in the comments!
How do you prepare your business for travel?
Which one of these tips will you implement the next time you travel?
What would you include in your Travel Binder?